Projects

Activate Tourism McBride! project

October 2023

Hello McBride Tourism Industry Stakeholders,

The Village of McBride Tourism Committee has embarked on an ambition process to implement the McBride Tourism Strategy through the “Activate Tourism McBride” Initiative. Consulting Firm Rynic , Chris Field and John Watson, have been retained by the Village to support the implementation of the strategy and advance tourism through the coming year.  

All tourism stakeholders in and around McBride are invited to participate in a detailed survey - Activate Tourism McBride Stakeholder Survey, which will inform tourism direction in areas such as current target markets, specific actions and opportunities.

If you could take a few moments to compete the Activate Tourism McBride Stakeholder Survey and help build Tourism McBride it would be very much appreciated.

June 2023

The Village has hired Rynic, an award-winning strategic planning and communications consultancy with extensive experience developing tourism product, branding and marketing in communities across British Columbia, to conduct the project. The Rynic team will be working closely with the Village of McBride, the McBride Tourism Committee, the McBride Visitor Centre and tourism stakeholders locally and regionally. 

April 2023

With funding from the Province's Rural and Economic Development and Infrastructure Program, The Activate Tourism McBride Project will grow the municipality’s economic capacity with a focus on developing the community’s tourism economy and support the creation of a local tourism coordinator position. The project will provide many community benefits, including supporting the creation of tourism-specific employment with the development of at least two marketable Tourism Experiences/Products in the community; fostering the development of collaborative relationships with local and regional tourism bodies such as the McBride Visitor Centre, Northern BC Tourism and DestinationBC, as well as First Nations, to ensure McBride can capitalize on regional marketing and promotion programs; developing and strengthening the organizational structure and capacity of the McBride Tourism Committee – a group of local volunteers from the business community dedicated to developing and promoting the community as a tourism destination; supporting community and Council goals to diversify the economy towards tourism; and contributing to community resiliency and sustainability.

Optimize visitmcbride.ca Website Project

November 2023

With grant funding from Northern Development Initiative Trust's - Marketing Initiatives Program and funds from McBride's Municipal and Regional District Tax (hotel tax), the Village launched the Optimize visitmcbride.ca Website project in late August to redesign and modernize McBride's tourism website. The Village contracted KIMBO Design Inc. to conduct the project in collaboration with the McBride Tourism Committee, McBride Visitor Centre and tourism stakeholders in the region.

Elevate McBride's Historic Train Station Project

Project substantially completed in October 2023

Runway and airside improvements included the following components:
1. Crack filling of asphalt surfaces of runway, taxiways and apron
2. Replace damaged taxiway culvert and asphalt repair the taxiway surface
3. Application of one coat of asphalt emulsion sealer to all asphalt surfaces (runway, taxiways and apron)
4. Re-institute pavement markings (threshold, centre-line, touchdown, aim-point and runway numbers)
5. Project management (tender and contract award, permits, site visits, inspections, etc.)

Funding for this project through the BC Air Access Program.